PopCap Exec Dislikes "Casual Gaming"
Greg Canessa, V.P. of videogame platforms at perfunctory gaming jumbo PopCap Games, isn't a lover of "casual games."
The term "unconcerned" hind end have excessively many meanings, Canessa said in an interview with Edge-Online, saying it could refer to a genre, a style of gameplay or a gamer's attitude toward a particular back. Spell it whitethorn take been appropriate prior to the Bejeweled phenomenon, which saw casual gaming explode into the mainstream, these days the music genre has grown to become a drive in the videogame industry. "It's out of date. We've evolved past it," Canessa said. "I'm an enforcement of PopCap… simply in the past I've specifically crapped on the word 'casual.' I don't like the full term 'casual,' and I'm not going to defend it."
"Information technology's a term of convenience for the industry," he continued. "They needed a distinguish for these downloadable games for PC aimed primarily at women. So they known as these games 'casual.' I don't disparage hoi polloi, including PopCap, for using that term. But I don't like the full term because it's not a precise terminus."
Canessa, who connected PopCap in early 2007 after a scrimp as general managing director of Microsoft's Xbox Live Colonnade, same someone WHO only plays puzzle games, but sinks 100 hours a week into them, is "probably not" a casual gamer. "But it's a renowned term," he added, "suchlike it or leave it, and PopCap continues to utilize it." Canessa's favorite price for the genre, meanwhile, may be more descriptive but Don't roll off the tongue just about as smoothly.
"I like 'games for everyone,' and I think that 'broad-appeal entertainment' is same descriptive," He same. "Something like that."
https://www.escapistmagazine.com/popcap-exec-dislikes-casual-gaming/
Source: https://www.escapistmagazine.com/popcap-exec-dislikes-casual-gaming/